GO: Smart Gothenburg

The project has developed and tested an innovative travel service that is intended to encourage sustainable travel in the city. The vision is “City households choose access to mobility instead of owning a car as customers of a reliable, flexible, rewarding and global service. A number of cities around the world will hereby become greener, safer, and more attractive.” The project contains several sub-projects that together develop opportunities to introduce an innovative service for sustainable mobility in urban environments. Approximately one hundred households will pilot the service.

The Seamless Traveller - aims to bridge the gap between private and public transport by using a commercial travel broker for daily trips tailoring offers of daily travel in a form appropriate to the individual’s needs. The offer includes public transportation, taxi, electric car pool, bike rental pool and other electric vehicles.

The Rewarded Traveller - focuses on smart ways to reward sustainable transport choices by giving points for each transport km with a sustainable alternative, points that can be used to pay for other goods and services.

The Electrified Traveller - focuses on electro mobility and the technological shift towards electric and hybrid power and how it can contribute to an attractive public transport and sustainable urban development.

The Virtual Traveller - contains visualization and simulation in order to support the customer involvement in the design process of new solutions, as well as evaluation and analysis of the project results.

Living Lab - A Living Lab means that the different sub-projects in Go:Smart will be integrated into one travel broker service that is implemented in a field test, a Living Lab, which is characterized by open innovation and active participation. The Living Lab is where the business model meets the real customer.

Evaluation and analysis - The final sub-project focuses on the detailed project planning, data collection to support the iterative design process and analysis of the project.

The pilot project was delivered with many partners:
AB Volvo
Chalmers university of technology
The Swedish Transport Administration
City of Gothenburg
Lindholmen Science Park
Mistra Urban Futures
Arby Communication
Region Västra Götaland
Test Site Sweden
PayEx Finance